Appendix: Privacy-as-x
A mostly exhaustive list of coding of concepts of privacy (privacy-as-x) based on interviewees’ volunteered language around privacy:
- anonymity
- autonomy
- protection from a chilling effect
- compliance
- confidentiality or secrecy
- consent and control / informational self-determination
- consumer trust
- contextual integrity
- not being creepy
- data handling, data governance, data protection
- disconnection (ability to be offline, free from distracting tech)
- discretion, etiquette, relevance (not “too much information”)
- protection from embarrassment
- awareness/limitation of inferences
- freedom from intrusion (annoyance / harassment)
- redress / correction / deletion
- risk mitigation
- not surprising the user
- transparency